So what’s the point of SEO? Can I really get to the first page of Google? Can I only do it for a few months then stop? I can learn SEO myself can’t I?
As SEO consultants, we often get queries like “so what exactly do you do?”. Ultimately everyone knows that SEO is all about being on the top of the search engine results. We’ll try to best describe what SEO consultants do in an analogy – they’re like your personal fitness instructors or personal trainers, but for your website/online market.
We all know that each body is different, each person is unique in their own way. This too applies to businesses. Like your gym instructor, SEO experts find the best strategy, the best keywords and phrases that will help capture your targeted demographic, audience and market. After an initial brainstorm and discussion, we present our research and tailor a unique plan that will profit your business. Once we’ve done the ground work, it’s all about working hard. It can take a few months before you see results, but having a well researched, tailored and specific strategy will be crucial to your online marketing success – just as it is important to have a workout plan before diving into a fitness program.
Expertise, knowledge and techniques
Like your personal trainer will tell you, there are a dime and a dozen ways of achieving the same outcome. Your SEO consultants will work out the best techniques and technologies to employ for your website and business. They’ll apply various onsite and offsite techniques to maximise your search engine rankings.
Just as it takes years to gain a repertoire of knowledge for fitness and body building, SEO expertise comes from years of online experience. Researching SEO can be fun (for some) but let’s be honest, it can be a very tedious task. Of course you could learn SEO yourself, but for the same reasons we pay fitness instructors – if you want great results quickly without the wasting years of time on trial and error then SEO consultants can help you.
Desired results achieved
It’s like walking into a gym and seeing all the equipment all for the first time. What do we do? It can all seem quite daunting and most of the time depressing. It’s all about knowing what tools to use to get your desired look, may it be chiseled abs or solid biceps. When it comes to SEO, there are so many link building strategies. Article writing, blog commenting, forum signatures… the list goes on. We listen and work with you on the desired goals and we set you off on the right foot. It’s definitely possible to get those killer abs, you just need to trust and listen to your SEO expert. Simple!
Long term results
Like any fitness regime, it’s all about consistency. The moment we stop, we start to put pack on the weight again, we lose momentum and we slip back into old bad habits. The same goes for SEO. The moment you decide to stop with SEO, you website starts to slides back down the search engine ranking and you lose the momentum you had built up in the previous months. Backsliding perhaps isn’t the best way of putting it, it’s more that your competitors jump ahead and take your once high ranking.
Unlike fitness, in SEO you DO NOT have to do all the hard work. Those tedious tasks of lifting weights… or building links and reputation for your website can simply be done by SEO experts or an SEO company. Speak to your SEO consultant and he/she will surely have contacts to get you a great deal for your investment.